COMMUNICATIONS STRATEGIST & PODCAST CONSULTANT
Impact
over noise
Strategy and clarity from a communications consultant who built one of MENA's leading Arabic podcasts from scratch.
17+ years
in communications
Founder & Host of Female Formula
+400K community
Built to create
real impact
1:1 CONSULTING
Podcast Strategy
One session or a three-session package. You leave with clarity, direction, and a written action plan.
PODCAST
Female Formula
Honest conversations about career, life, and what it takes to build something meaningful as an Arab woman.
YouTube Silver Play Button — 100,000 subscribers
WHAT I BELIEVE
"Virality fades. Intention compounds."
Chasing trends might get you a moment. Knowing your purpose, your audience, and your direction builds something that grows over time.
"Anyone can make noise. Not everyone can create impact."
Posting anything and everything is easy. Showing up with intention — consistently, strategically, meaningfully — is what separates the ones who last.
"The people who struggle online don't have a content problem. They have a clarity problem."
Most digital presence issues trace back to one thing: not being clear on why you're showing up, who you're speaking to, and what you're actually trying to build.